• Do you enjoy snuggling with your dog on the bed or furniture but worry you shouldn’t because your dog won’t see you as “alpha”

• Would you and your dog enjoy a rousing game of tug-of-war but you’re afraid to play because it will make your dog “dominant”?

• Do you believe letting your dog go ahead of you on walks or be first through doors undermines your “alpha” status?

• Have your been told you must show your dog who’s boss by grabbing him by the scruff or pinning him to the ground but you really don’t like being rough with your dog?

These relationship rules come from long-standing, unscientific dog training lore that likens our dogs to wolves and our families to packs. Not only are these rules unnecessary and ineffective for building good relationships with our dogs, but they also prevent us from enjoying our dogs’ companionship to the fullest. And, physical bullying is out and out dangerous!

In The Dangers of Dominance DVD you’ll learn WHY…

  • The “dominance” rules not only don’t work, but actually undermine healthy relationships
  • Even if your dog doesn’t listen to you, he’s not being “dominant”
  • Scruffing and pinning do NOT mimic natural dog behaviors
  • Our FOUR guiding principles help you create a great relationship with your dog without worrying about being “dominant”
    And much, much more!!
  • You can stop worrying about being the “pack leader” and become the pet parent your dog deserves!



This program is based on a presentation Dr. Hetts has made many times to pet professionals and pet parents from Denver to Australia!

Educational Program DVD
Plays in any DVD player
Running time: 48 minutes

Listen to a short sample from the program

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